Saturday, November 29, 2008

Public Relations -- Knicks -- Marbury

Marbury is an odd duck, and has alienated every teammate and coach he has ever had. He's getting paid millions to do nothing, doesn't have an agent and has made poor decision after poor decision on and off the court. He is incapable of masking what he is thinking. It is this lack of guile, however, that serves him in this situation. His ability to say, do you really think they wanted me to be the starting shooting guard. I am sure D'Antoni offered it to him. I am sure Marbury sneered in response. That sneer was what the Knicks hoped for.

Yet, somehow, the Knicks have managed to be the villain in this. That is one talented PR team. They think they are smarter then they really are. And that the public is stupid. Sadly, I think that is what PR has become.

It is as we say it is, rather then what it really is. The problem is, when you lose credibility, you lose the ability to disseminate real information, thereby making your role the antithesis of what it was originally meant to be.

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